.section-marker{font-family:var(--mono);color:var(--coral);letter-spacing:.04em;align-items:baseline;gap:10px;font-size:11px;font-weight:500;display:inline-flex}.section-marker .num{font-variant-numeric:tabular-nums}.section-marker .rule{background:var(--coral);width:48px;height:1px;display:inline-block;transform:translateY(-4px)}.brand{align-items:center;gap:12px;display:flex}.btn-tinta{background:var(--tinta);color:var(--papel)}.btn-tinta:hover{background:var(--coral)}.btn-ghost{color:var(--tinta);border:1px solid var(--tinta);background:0 0}.btn-ghost:hover{background:var(--tinta);color:var(--papel)}@media (width<=720px){.mobile-menu{background:var(--papel);z-index:90;padding:32px var(--gutter);border-top:var(--rule);transition:transform .35s cubic-bezier(.2,.7,.2,1);display:block;position:fixed;inset:64px 0 0;transform:translateY(-100%)}.mobile-menu.open{transform:translateY(0)}}.vendor-hero{border-bottom:var(--rule-strong);background:linear-gradient(#1b3a6b0a 0%,#fafaf700 60%);padding:clamp(56px,8vw,112px) 0 clamp(48px,6vw,80px);position:relative}.vendor-hero .breadcrumb{font-family:var(--mono);color:var(--grafito);letter-spacing:.06em;align-items:center;gap:14px;margin-bottom:48px;font-size:11px;display:flex}.vendor-hero .breadcrumb a{color:var(--grafito);transition:color .2s}.vendor-hero .breadcrumb a:hover{color:var(--coral)}.vendor-hero .breadcrumb .sep{color:var(--ceniza)}.vendor-hero .breadcrumb .here{color:var(--coral)}.kit-bar{background:var(--tinta);color:var(--papel);font-family:var(--mono);letter-spacing:.1em;text-transform:uppercase;grid-template-columns:auto 1fr auto;align-items:center;gap:24px;margin-bottom:48px;padding:14px 18px;font-size:11px;display:grid}.kit-bar .left{color:var(--coral);font-weight:500}.kit-bar .center{text-align:center;color:#bcbcb5;font-family:var(--serif);text-transform:none;letter-spacing:0;font-size:13px;font-style:italic}.kit-bar .right{color:#bcbcb5;text-align:right}.vendor-hero-grid{grid-template-columns:minmax(0,1fr) 380px;align-items:end;gap:clamp(40px,6vw,80px);display:grid}.vendor-hero h1{font-family:var(--serif);letter-spacing:-.025em;color:var(--tinta);max-width:14ch;margin-bottom:32px;font-size:clamp(44px,6.4vw,84px);font-weight:600;line-height:1}.vendor-hero h1 em{color:var(--azul);font-style:italic;font-weight:500}.vendor-hero h1 .accent{color:var(--coral);font-style:italic;font-weight:500}.vendor-hero .lede{font-family:var(--serif);color:var(--carbon);max-width:48ch;margin-bottom:32px;font-size:clamp(18px,1.6vw,22px);line-height:1.5}.vendor-hero .lede strong{color:var(--tinta);font-weight:600}.vendor-hero-actions{flex-wrap:wrap;gap:14px;display:flex}.hero-stats{background:var(--papel);border:var(--rule-strong);box-shadow:6px 6px 0 var(--ceniza);padding:28px}.hero-stats h4{font-family:var(--mono);color:var(--coral);letter-spacing:.14em;text-transform:uppercase;border-bottom:1px solid var(--coral);margin-bottom:18px;padding-bottom:14px;font-size:11px}.hero-stats ul{flex-direction:column;list-style:none;display:flex}.hero-stats li{border-bottom:var(--rule);justify-content:space-between;align-items:baseline;gap:14px;padding:14px 0;display:flex}.hero-stats li:last-child{border-bottom:0}.hero-stats li .k{font-family:var(--sans);color:var(--carbon);font-size:13px}.hero-stats li .v{font-family:var(--serif);color:var(--azul);letter-spacing:-.02em;font-size:22px;font-weight:600}.hero-stats li .v .plus{color:var(--coral);font-style:italic;font-weight:400}.why{border-bottom:var(--rule);padding:clamp(72px,9vw,128px) 0}.why-head{grid-template-columns:200px 1fr;align-items:end;gap:48px;margin-bottom:64px;display:grid}.why-head .label{font-family:var(--mono);color:var(--grafito);letter-spacing:.06em;font-size:11px}.why-head .label .num{color:var(--coral)}.why-head h2{font-family:var(--serif);letter-spacing:-.015em;color:var(--tinta);font-size:clamp(32px,4vw,52px);font-weight:600;line-height:1.05}.why-head h2 em{color:var(--azul);font-style:italic;font-weight:500}.why-table{border-top:var(--rule-strong);grid-template-columns:1.4fr 1fr 1fr 1fr;gap:0;display:grid}.why-row{display:contents}.why-cell{border-bottom:var(--rule);font-family:var(--sans);color:var(--carbon);align-items:center;padding:24px 22px;font-size:14px;line-height:1.5;display:flex}.why-cell.row-label{font-family:var(--mono);color:var(--carbon);letter-spacing:.08em;text-transform:uppercase;font-size:11px;font-weight:500}.why-cell.col-h{font-family:var(--serif);color:var(--tinta);letter-spacing:-.01em;border-bottom:var(--rule-strong);padding:18px 22px;font-size:18px;font-weight:600;line-height:1.2}.why-cell.col-h.us{color:var(--coral)}.why-cell.col-h.us em{font-style:italic;font-weight:500}.why-cell.us{color:var(--tinta);font-weight:500;font-family:var(--serif);background:#c255400a;font-size:15px}.why-cell.us strong{color:var(--coral);font-weight:600}.why-cell.bad{color:var(--grafito)}.why-cell .x{color:var(--grafito);font-family:var(--mono);margin-right:8px;font-size:14px;font-weight:500}.why-cell .check{color:var(--coral);font-family:var(--sans);margin-right:8px;font-size:16px;font-weight:700}.products{border-bottom:var(--rule);background:var(--ceniza);padding:clamp(72px,9vw,128px) 0}.products-head{grid-template-columns:200px 1fr;align-items:end;gap:48px;margin-bottom:48px;display:grid}.products-head .label{font-family:var(--mono);color:var(--grafito);letter-spacing:.06em;font-size:11px}.products-head .label .num{color:var(--coral)}.products-head h2{font-family:var(--serif);letter-spacing:-.015em;color:var(--tinta);font-size:clamp(32px,4vw,52px);font-weight:600;line-height:1.05}.products-head h2 em{color:var(--azul);font-style:italic;font-weight:500}.products-head .lede{font-family:var(--serif);color:var(--carbon);max-width:50ch;margin-top:18px;font-size:18px;line-height:1.55}.product-grid{border-top:var(--rule-strong);border-left:var(--rule);background:var(--papel);grid-template-columns:repeat(2,1fr);gap:0;display:grid}.product-card{border-right:var(--rule);border-bottom:var(--rule);grid-template-rows:auto auto auto 1fr auto;gap:18px;padding:36px 32px;transition:background .2s;display:grid;position:relative}.product-card:hover{background:#e5e3dc80}.product-card.feature{background:var(--tinta);color:var(--papel)}.product-card.feature:hover{background:var(--tinta)}.product-card .top{border-bottom:1px solid var(--ceniza);justify-content:space-between;align-items:baseline;padding-bottom:14px;display:flex}.product-card.feature .top{border-color:#e5e3dc2e}.product-card .top .num{font-family:var(--mono);color:var(--coral);letter-spacing:.1em;font-size:11px;font-weight:500}.product-card .top .badge{font-family:var(--mono);color:var(--coral);letter-spacing:.14em;text-transform:uppercase;border:1px solid var(--coral);padding:4px 10px;font-size:10px}.product-card.feature .top .badge{background:var(--coral);color:var(--papel)}.product-card h3{font-family:var(--serif);letter-spacing:-.02em;color:var(--tinta);font-size:clamp(24px,2.6vw,32px);font-weight:600;line-height:1.1}.product-card.feature h3{color:var(--papel)}.product-card h3 em{color:var(--azul);font-style:italic;font-weight:500}.product-card.feature h3 em{color:var(--coral)}.product-card .pitch{font-family:var(--serif);color:var(--carbon);font-size:16px;line-height:1.55}.product-card.feature .pitch{color:#bcbcb5}.product-card ul{font-family:var(--sans);color:var(--tinta);flex-direction:column;gap:10px;font-size:14px;list-style:none;display:flex}.product-card.feature ul{color:var(--papel)}.product-card ul li{padding-left:18px;line-height:1.45;position:relative}.product-card ul li:before{content:"→";font-family:var(--mono);color:var(--coral);font-size:12px;position:absolute;top:0;left:0}.product-card .foot{border-top:1px solid var(--ceniza);flex-wrap:wrap;justify-content:space-between;align-items:end;gap:12px;padding-top:18px;display:flex}.product-card.feature .foot{border-color:#e5e3dc2e}.product-card .price{flex-direction:column;gap:2px;display:flex}.product-card .price .from{font-family:var(--mono);color:var(--grafito);letter-spacing:.1em;text-transform:uppercase;font-size:10px}.product-card.feature .price .from{color:#888}.product-card .price .num{font-family:var(--serif);color:var(--azul);letter-spacing:-.015em;font-size:24px;font-weight:600;line-height:1.1}.product-card.feature .price .num{color:var(--coral)}.product-card .price .num small{font-family:var(--sans);color:var(--carbon);letter-spacing:0;margin-left:4px;font-size:12px;font-weight:400}.product-card.feature .price .num small{color:#bcbcb5}.product-card .lead{font-family:var(--mono);color:var(--grafito);letter-spacing:.08em;text-transform:uppercase;text-align:right;font-size:10px}.product-card.feature .lead{color:#888}.reach{border-bottom:var(--rule);padding:clamp(72px,9vw,128px) 0}.reach-head{grid-template-columns:200px 1fr;align-items:end;gap:48px;margin-bottom:64px;display:grid}.reach-head .label{font-family:var(--mono);color:var(--grafito);letter-spacing:.06em;font-size:11px}.reach-head .label .num{color:var(--coral)}.reach-head h2{font-family:var(--serif);letter-spacing:-.015em;color:var(--tinta);font-size:clamp(32px,4vw,52px);font-weight:600;line-height:1.05}.reach-head h2 em{color:var(--azul);font-style:italic;font-weight:500}.reach-grid{grid-template-columns:1.2fr 1fr;align-items:start;gap:clamp(40px,5vw,72px);display:grid}.channel-list{border-top:var(--rule-strong);flex-direction:column;display:flex}.channel-row{border-bottom:var(--rule);grid-template-columns:48px 1fr 140px 100px;align-items:center;gap:18px;padding:22px 0;display:grid}.channel-row .ic{border:1px solid var(--tinta);width:36px;height:36px;color:var(--tinta);border-radius:50%;justify-content:center;align-items:center;display:flex}.channel-row .ic svg{width:14px;height:14px}.channel-row .body{flex-direction:column;gap:2px;display:flex}.channel-row .body .name{font-family:var(--serif);color:var(--tinta);font-size:18px;font-weight:600}.channel-row .body .desc{font-family:var(--sans);color:var(--carbon);font-size:13px}.channel-row .num{font-family:var(--serif);color:var(--azul);letter-spacing:-.015em;text-align:right;font-size:24px;font-weight:600}.channel-row .num .plus{color:var(--coral);font-style:italic;font-weight:400}.channel-row .lbl{font-family:var(--mono);color:var(--grafito);letter-spacing:.06em;text-transform:uppercase;text-align:right;font-size:10px}.persona{background:var(--tinta);color:var(--papel);flex-direction:column;gap:24px;padding:36px 32px;display:flex}.persona h4{font-family:var(--mono);color:var(--coral);letter-spacing:.14em;text-transform:uppercase;border-bottom:1px solid var(--coral);padding-bottom:14px;font-size:11px}.persona .quote{font-family:var(--serif);color:var(--papel);border-left:2px solid var(--coral);padding:6px 0 6px 18px;font-size:22px;font-style:italic;font-weight:500;line-height:1.4}.persona .who-list{flex-direction:column;gap:14px;display:flex}.persona .who-row{border-bottom:1px solid #e5e3dc2e;grid-template-columns:auto 1fr;align-items:start;gap:14px;padding-bottom:14px;display:grid}.persona .who-row:last-child{border-bottom:0;padding-bottom:0}.persona .who-row .role{font-family:var(--mono);color:var(--coral);letter-spacing:.1em;text-transform:uppercase;border:1px solid var(--coral);white-space:nowrap;align-self:start;padding:4px 10px;font-size:10px;font-weight:500}.persona .who-row .desc{font-family:var(--serif);color:#bcbcb5;font-size:15px;line-height:1.5}.persona .who-row .desc strong{color:var(--papel);font-weight:600}.rules{border-bottom:var(--rule);background:var(--papel);padding:clamp(72px,9vw,128px) 0}.rules-head{grid-template-columns:200px 1fr auto;align-items:end;gap:48px;margin-bottom:48px;display:grid}.rules-head .label{font-family:var(--mono);color:var(--grafito);letter-spacing:.06em;font-size:11px}.rules-head .label .num{color:var(--coral)}.rules-head h2{font-family:var(--serif);letter-spacing:-.015em;color:var(--tinta);font-size:clamp(32px,4vw,52px);font-weight:600;line-height:1.05}.rules-head h2 em{color:var(--coral);font-style:italic;font-weight:500}.rules-head .right{font-family:var(--mono);color:var(--grafito);letter-spacing:.06em;text-transform:uppercase;text-align:right;align-self:center;font-size:11px}.rules-head .right a{color:var(--carbon);border-bottom:1px solid var(--carbon);padding-bottom:2px;transition:color .2s,border-color .2s}.rules-head .right a:hover{color:var(--coral);border-color:var(--coral)}.rules-grid{border-top:var(--rule-strong);border-left:var(--rule);grid-template-columns:repeat(4,1fr);display:grid}.rule-card{border-right:var(--rule);border-bottom:var(--rule);flex-direction:column;gap:14px;padding:32px 26px;display:flex}.rule-card .num{font-family:var(--serif);color:var(--coral);letter-spacing:-.02em;margin-bottom:6px;font-size:42px;font-style:italic;font-weight:500;line-height:.9}.rule-card h3{font-family:var(--serif);color:var(--tinta);letter-spacing:-.01em;font-size:18px;font-weight:600;line-height:1.2}.rule-card p{font-family:var(--serif);color:var(--carbon);font-size:14px;line-height:1.5}.rules-pull{border-top:var(--rule);grid-template-columns:200px 1fr;align-items:end;gap:48px;margin-top:48px;padding-top:36px;display:grid}.rules-pull .attr{font-family:var(--mono);color:var(--grafito);letter-spacing:.08em;text-transform:uppercase;font-size:11px}.rules-pull blockquote{font-family:var(--serif);color:var(--tinta);border-left:2px solid var(--coral);max-width:42ch;padding:6px 0 6px 22px;font-size:clamp(20px,2.4vw,30px);font-style:italic;font-weight:500;line-height:1.35}.process{background:var(--tinta);color:var(--papel);padding:clamp(72px,10vw,140px) 0}.process-head{grid-template-columns:200px 1fr;align-items:end;gap:48px;margin-bottom:64px;display:grid}.process-head .label{font-family:var(--mono);color:var(--grafito);letter-spacing:.06em;font-size:11px}.process-head .label .num{color:var(--coral)}.process-head h2{font-family:var(--serif);letter-spacing:-.02em;color:var(--papel);max-width:14ch;font-size:clamp(36px,4.6vw,64px);font-weight:600;line-height:1.04}.process-head h2 em{color:var(--coral);font-style:italic;font-weight:500}.process-steps{border-top:1px solid #e5e3dc2e;border-left:1px solid #e5e3dc2e;grid-template-columns:repeat(5,1fr);gap:0;display:grid}.step{border-bottom:1px solid #e5e3dc2e;border-right:1px solid #e5e3dc2e;flex-direction:column;gap:16px;padding:32px 24px;display:flex;position:relative}.step .top{font-family:var(--mono);color:var(--coral);letter-spacing:.1em;justify-content:space-between;align-items:baseline;font-size:11px;display:flex}.step .top .num{font-family:var(--serif);color:var(--coral);font-size:36px;font-style:italic;font-weight:500;line-height:.9}.step .top .when{color:var(--grafito);font-family:var(--mono);text-transform:uppercase;font-size:10px}.step h3{font-family:var(--serif);letter-spacing:-.015em;color:var(--papel);font-size:22px;font-style:italic;font-weight:600;line-height:1.15}.step p{font-family:var(--serif);color:#bcbcb5;margin-top:auto;font-size:14px;line-height:1.5}.book{border-bottom:var(--rule);background:var(--papel);padding:clamp(80px,10vw,140px) 0}.book-head{grid-template-columns:200px 1fr;align-items:end;gap:48px;margin-bottom:64px;display:grid}.book-head .label{font-family:var(--mono);color:var(--grafito);letter-spacing:.06em;font-size:11px}.book-head .label .num{color:var(--coral)}.book-head h2{font-family:var(--serif);letter-spacing:-.02em;color:var(--tinta);font-size:clamp(36px,5vw,64px);font-weight:600;line-height:1.02}.book-head h2 em{color:var(--coral);font-style:italic;font-weight:500}.book-head h2 .azul{color:var(--azul);font-style:italic;font-weight:500}.book-grid{border-top:var(--rule-strong);grid-template-columns:1.4fr 1fr;display:grid}.book-left{border-right:var(--rule);flex-direction:column;gap:24px;padding:clamp(40px,5vw,64px) clamp(28px,4vw,56px) clamp(40px,5vw,64px) 0;display:flex}.book-left .kicker{font-family:var(--mono);color:var(--coral);letter-spacing:.14em;text-transform:uppercase;font-size:11px}.book-left h3{font-family:var(--serif);letter-spacing:-.015em;color:var(--tinta);max-width:18ch;font-size:clamp(28px,3.2vw,40px);font-weight:600;line-height:1.1}.book-left h3 em{color:var(--azul);font-style:italic;font-weight:500}.book-left p{font-family:var(--serif);color:var(--carbon);max-width:48ch;font-size:17px;line-height:1.55}.book-left .meta-list{border-top:var(--rule);flex-direction:column;gap:0;margin-top:12px;display:flex}.book-left .meta-list li{border-bottom:var(--rule);font-family:var(--mono);color:var(--carbon);letter-spacing:.06em;text-transform:uppercase;justify-content:space-between;align-items:baseline;gap:12px;padding:14px 0;font-size:11px;list-style:none;display:flex}.book-left .meta-list li .v{font-family:var(--serif);color:var(--tinta);text-transform:none;letter-spacing:0;font-size:15px;font-weight:500}.book-left .actions{flex-wrap:wrap;gap:14px;margin-top:8px;display:flex}.book-right{background:var(--ceniza);margin:0 calc(-1 * var(--gutter)) 0 0;padding:clamp(40px,5vw,64px) 0 clamp(40px,5vw,64px) clamp(28px,4vw,56px);padding-right:var(--gutter);flex-direction:column;gap:18px;display:flex}.book-right .kicker{font-family:var(--mono);color:var(--coral);letter-spacing:.14em;text-transform:uppercase;font-size:11px}.book-right h3{font-family:var(--serif);color:var(--tinta);font-size:24px;font-weight:600;line-height:1.15}.book-right h3 em{color:var(--azul);font-style:italic;font-weight:500}.book-right p{font-family:var(--serif);color:var(--carbon);font-size:15px;line-height:1.55}.book-right .download-card{background:var(--papel);border:var(--rule);align-items:center;gap:18px;margin-top:8px;padding:20px;transition:border-color .2s,transform .2s;display:flex}.book-right .download-card:hover{border-color:var(--tinta);transform:translateY(-2px)}.book-right .download-card .ic{background:var(--tinta);width:48px;height:48px;color:var(--papel);flex-shrink:0;justify-content:center;align-items:center;display:flex}.book-right .download-card .ic svg{width:18px;height:18px}.book-right .download-card .body{flex:1;min-width:0}.book-right .download-card .body .name{font-family:var(--serif);color:var(--tinta);font-size:16px;font-weight:600;line-height:1.2}.book-right .download-card .body .meta{font-family:var(--mono);color:var(--grafito);letter-spacing:.06em;text-transform:uppercase;margin-top:2px;font-size:10px}.book-right .download-card .arrow{font-family:var(--mono);color:var(--coral);font-size:14px}.book-right .direct{border-top:var(--rule);flex-direction:column;gap:6px;margin-top:18px;padding-top:18px;display:flex}.book-right .direct .k{font-family:var(--mono);color:var(--grafito);letter-spacing:.08em;text-transform:uppercase;font-size:10px}.book-right .direct .v{font-family:var(--serif);color:var(--tinta);font-size:18px;font-weight:500}.book-right .direct .v a{color:var(--azul);border-bottom:1px solid var(--azul);transition:color .2s,border-color .2s}.book-right .direct .v a:hover{color:var(--coral);border-color:var(--coral)}@media (width<=980px){.vendor-hero-grid{grid-template-columns:1fr;gap:48px}.why-table{grid-template-columns:1fr 1fr;font-size:13px}.why-cell.col-h{font-size:15px}.product-grid{grid-template-columns:1fr}.reach-grid{grid-template-columns:1fr;gap:48px}.channel-row{grid-template-columns:36px 1fr 100px;gap:14px}.channel-row .lbl{display:none}.rules-grid{grid-template-columns:repeat(2,1fr)}.rules-pull{grid-template-columns:1fr}.process-steps{grid-template-columns:repeat(2,1fr)}.book-grid{grid-template-columns:1fr}.book-left{border-right:0;border-bottom:var(--rule);padding-bottom:48px;padding-right:0}.book-right{margin:0 calc(-1 * var(--gutter)) 0 calc(-1 * var(--gutter));padding-left:var(--gutter)}.footer-grid{grid-template-columns:1fr 1fr;gap:36px}.why-head,.products-head,.reach-head,.process-head,.book-head,.rules-head{grid-template-columns:1fr;gap:20px}.rules-head .right{text-align:left;justify-self:start}.kit-bar{text-align:left;grid-template-columns:1fr;gap:8px}.kit-bar .center,.kit-bar .right{text-align:left}}@media (width<=720px){nav.primary,.header-cta .btn{display:none}.menu-toggle{border:var(--rule);justify-content:center;align-items:center;width:36px;height:36px;display:inline-flex}.menu-toggle svg{width:16px;height:16px}.footer-grid{grid-template-columns:1fr;gap:32px}.footer-bottom{flex-direction:column;align-items:flex-start}.header-inner{height:64px}.vendor-hero h1{font-size:46px}.why-table{grid-template-columns:1fr}.why-cell.col-h{padding:14px 18px;font-size:14px}.why-cell{padding:18px}.product-card{padding:28px 24px}.rules-grid,.process-steps{grid-template-columns:1fr}.channel-row{grid-template-columns:32px 1fr 80px;gap:12px}.channel-row .num{font-size:18px}.mobile-menu nav a{font-family:var(--serif);color:var(--tinta);border-bottom:var(--rule);padding:18px 0;font-size:28px;font-weight:600;display:block}.mobile-menu .btn{align-self:flex-start;margin-top:24px}}
